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Sound System Engineering
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Marketing 01/03
Steven R. Crawford  "AlpineF#1Status—creating a new lifestyle in mobile media with passion and ultimate customization. "
An Everlasting Mission
When the Alpine brand was born in 1978, there was virtually nothing in the way of a good car entertainment system, other than conventional AM/FM car radio. Our mission then, and now, largely remains unchanged: provide discerning drivers and audio enthusiasts with the finest mobile media entertainment systems technically possible.

Our debut models in those early years were renowned for their faithful music reproduction, impressive power capabilities, and design excellence. Price was no object to our early customers. Indeed, our first products were as much as triple the price of existing systems on the market. But for a growing legion of Alpine fans, this was a small price to pay for the ultimate sound experience on wheels.
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