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Marketing 03/03
Steven R. Crawford  "AlpineF#1Status—creating a new lifestyle in mobile media with passion and ultimate customization. "
The Passionate Pursuit of Luxury
Some people pursue their side interests and hobbies with intense passion. Their taste is discriminating, and they devote much time and effort researching their choices. For example, it has become increasing popular for homeowners to equip their kitchens with professional grade appliances (normally only found in the finest of restaurants) and their living rooms with state-of-the-art home theaters. Most consider this a wise investment rather than a luxury, considering the amount of time spent in the home. But now a growing number of people have come upon the realization that a surprising amount of valuable time is spent in their vehicle, whether it’s that daily commute or the weekend get-away.
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