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Product Planning 01/01
Masaru Yagi  "We wanted to create components that would be much more than just the  'best on the block, ' but would capture the  'pole position'  in a real race in other words, be the best in the world."
The amazing victory we won in the year 2000 still drives us to further challenges and achievements.
AlpineF#1Status made its debut in the Paris Motor Show 2000. I felt that was a perfect stage, almost as if it was prepared just for us. We had just finished the system and had an installation expert put it into a custom Mercedes AMG S55, just in time for that event the largest automobile event in Europe. Fortunately, it won prize after prize, and began to build up a formidable reputation. The downside of that was we felt a great deal of pressure to maintain our number one spot the next time. This time, though, we concentrated on putting together a good and enthusiastic team, and used the pressure more as a springboard or an incentive. We wanted to create components that would be much more than just the ‘best on the block,’ but would capture the ‘pole position’ in a real race in other words, be the best in the world.
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